7 Practical Makeup Tips For Brighter, More Youthful Eyes

If there is one part of my makeup routine that has changed the most over the past decade or so, it’s my eye makeup! My skin has changed quite a bit as I’ve gotten older, and those changes have been more apparent around my eyes than almost anywhere else.

But that’s not too surprising, considering how thin and delicate the skin around our eyes actually is. Even the most minute changes to your skin’s texture or character can change the appearance of your eyes!

That’s where this post comes in, where we’ll explore simple eye makeup tips that can keep our eyes looking bright and youthful! Try out a few of these tips, and I think you’ll be pleasantly surprised at what a difference they make! :-)

7 Of The Best Eye Makeup Tips For Mature Women

1. Use An Eye Cream

Dryness emphasizes the appearance of fine lines and wrinkles, so it’s important to keep the skin around your eyes hydrated. Use an eye cream (or gel or serum) every day to keep that thin, delicate skin hydrated and refreshed.

2. Define Your Brows

Thick layers of eye makeup can draw unwanted attention to wrinkles and sagging skin. Instead, focus on shaping and defining your brows, which will add definition to your face without using more shadow or liner.

Use an eyebrow pencil, powder, or tinted gel to define and shape your brows. Pair your well-defined brows with more subtle eye color for a perfectly balanced and more youthful look!

3. Prime!

As we age, the skin on our eyelids starts to droop, giving us increasingly hooded eyelids. The added friction can make it even harder to get your eyeshadow to stay put!

Luckily for us, eyeshadow primer provides a simple solution to this problem! Dab some on before applying your eye makeup to help it stay put throughout the day.

4. Avoid Glitter & Matte Shadows

You know how certain paint finishes seem to draw attention to imperfections while others camouflage them? The same thing happens with different types of eyeshadow.

Matte eyeshadows and glittery eyeshadows can both draw attention to sagging and lined skin. Instead, look for eyeshadows with a satin finish, which are more likely to blend in and complement your face.

5. Smudge Your Eyeliner

Nailing a flawless line when applying eyeliner is something of a miracle at the best of times. But as we get older, the texture and character of our eyelids changes, making that flawless line next to impossible to achieve!

On the other hand, artfully smudged eyeliner is not only flattering on most people, it’s also easier to achieve! After applying your eyeliner, use a smudge brush or cotton swab to blend the edges for more gently defined eyes.

6. Emphasize Lashes

Big, curled lashes can help your eyes appear bigger and brighter, so don’t shy away from your lash curler! If your natural lashes aren’t as full as you’d like them to be, a set of false lashes can help you fill in the gaps.

You can find false lashes in almost any color, thickness, or length. With a little time and effort, you’re sure to find a set that works for you!

7. Conceal Dark Circles

Another step that can help your eyes appear bigger and brighter is concealing the dark shadows underneath them. Use a small, flat brush to apply a small amount of concealer to the area.

Gently pat the concealer to blend it in, and avoid massaging or rubbing it. This will pull and stretch at the skin around your eyes, which isn’t great for such delicate skin.